Wordsworth’s Press Release Workshops

Learn How to Get Free Publicity in the Press and on the Internet

Milton Keynes

Friday 20 August                Tuesday 14 September

Ever wondered how PR agencies get their clients in the press for free?  This is your chance to find out.

Most businesses use conventional advertising to promote their products and services, but very few use the media to get free publicity and probably think of PR as something of a black art. The fact is editors are always on the lookout for good stories they think will interest their readers, and a news story about your company can say so much more than a simple display advert. Once your story is published the chances are it will be picked up by internet sites as well, giving you more publicity and increasing your search engine visibility – usually at no cost.

At The Words Workshop we know the inside secrets that make the difference between an article getting published or ending up in the bin and with a little help there’s no reason why you can’t write compelling news stories that will catch the editor’s eye and get you in the press.

Wordsworth’s three hour PR workshop will show you how the professionals identify newsworthy stories and write them in a way that will give them the best chance of getting published.  

These are some of the things we’ll be covering:

• How to identify a news story that will interest the press; 
• How to structure press releases;
• How to get your story on the internet; 
• How to write a story that will catch the editor’s eye; 
• The importance of good pictures to accompany your story; 
• The Colour Separation Scam; 
• How PR agencies build media contact lists; 
• Provide you with a current distribution list of local media.

As a bonus, every delegate will receive a copy of The Insider’s Guide to PR, written by The Words Workshop and edited by Wordsworth himself, plus a current distribution list of local media. 

Fee £95 + VAT including lunch.  Start 9.30AM Finish 12.30PM

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Call us on 01908 695500 to book your place.