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Press Release Writing Course

As we are constantly being told that we are entering a period of recession it makes sense to use as many tools as we can to promote our businesses.  Although most business people are aware of how to use advertising, very few in our experience use the press in any other way.

At The Words Workshop we spend much of our time using the press by supplying editorials for our clients, but understand that smaller companies probably can’t afford to pay an agency such as ours to do the work for them.  With a little tuition, however, and some inspiration, there’s no reason why they shouldn’t do it for themselves.   

Our 3-hour course will:

• Provide ideas for the type of stories you can write to get free publicity in the local and national press;
• Provide a structure for all press releases;
• Work through an example story to put the theory into practice;
• Explain how to write the story so that you don’t turn the editor off;
• Discuss the importance of accompanying photography;
• Explain the Colour Separation Scam;
• Demonstrate how PR agencies build media contact lists;
• Provide you with a current distribution list of local media.

The cost of the course is £95 + VAT and includes lunch and a copy of The Insider’s Guide to PR.

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Learn the secrets and techniques used by top-rated business speakers.   Learn how they overcome their nerves, hold their audiences attention and deliver stunning presentations.  This 28 page eBook contains everything you need to know to become an expert presenter, without even leaving your armchair.   Visit www.speakeasy.gb.com to download your copy.

If you'd prefer to attend one of our Powerful Presentation Skills For Business Professional training courses, call us on                01908 695500 to book your place.