Copywriting, press relations and public speaking training - Milton Keynes, Buckinghamshire
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Press release from The Words Workshop

The Words Workshop Wear the Wrong Trousers

The Words Workshop team pulled their incorrect trousers up on Friday to show their support for this year’s Wrong Trousers Day.  

Wrong Trousers Day is organised by Wallace & Gromit’s Children’s Foundation to increase awareness of the Foundation's work and raise money to fund the projects that children's hospitals and hospices so desperately need.

Staff and visitors at The Words Workshop donated money to the cause to wear bottoms ranging from Bermuda shorts to Santa trousers.

The Words Workshop’s Director Steve Jordan said, “We are always keen to support a good cause and if it means having a bit of fun at the same time then fantastic!”

Wrong Trousers Day started in the South West in 1997 to launch the capital appeal to build the new Bristol Children's Hospital, growing in 2000 to support sick children in hospital and hospices in Bristol, Sheffield, Cardiff, Nottingham, Leicester, Manchester, Stockton-on-Tees and Newcastle.

In 2003, Wrong Trousers Day became a national event supporting children's healthcare in the UK through the creation of Wallace & Gromit's Children's Foundation.

Photo caption: The Words Workshop team

Press Release Writing Course

As we are constantly being told that we are entering a period of recession it makes sense to use as many tools as we can to promote our businesses.  Although most business people are aware of how to use advertising, very few in our experience use the press in any other way.

At The Words Workshop we spend much of our time using the press by supplying editorials for our clients, but understand that smaller companies probably can’t afford to pay an agency such as ours to do the work for them.  With a little tuition, however, and some inspiration, there’s no reason why they shouldn’t do it for themselves.   

Our 3-hour course will:

  • Provide ideas for the type of stories you can write to get free publicity in the local and national press;
  • Provide a structure for all press releases;
  • Work through an example story to put the theory into practice;
  • Explain how to write the story so that you don’t turn the editor off;
  • Discuss the importance of accompanying photography;
  • Explain the Colour Separation Scam;
  • Demonstrate how PR agencies build media contact lists;
  • Provide you with a current distribution list of local media.

The cost of the course is £95 + VAT and includes lunch and a copy of The Insider’s Guide to PR.

 

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If you'd prefer to attend one of our Powerful Presentation Skills For Business Professional training courses, call us on                01908 695500 to book your place.

professional business writing
professional business writing

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